Dealer is committed to safeguarding the information Users entrust to Dealer, and it believes every User should know how Dealer utilizes the information collected from the Website. This Website is not directed at children under 13 years of age.
Personal Information We Collect
Dealer may collect personally identifiable information (including demographic and biographic information, business affiliations, financial information, and survey responses) from Users in a variety of ways, including through online forms for ordering products and services, and other instances where Users are invited to volunteer such information. Information gathered from the Website may be combined and stored in a single central source.
Other Information We Collect
Dealer may also collect information about how Users use our Website, for example, by tracking the number of unique views received by the pages of the Website, the domains from which Users originate, and User IP addresses. We may use “cookies” to track how Users use our Website. A cookie is a piece of software that a Web server can store on the Users’ PC and use to identify the User should they visit the web site again. While not all of the information that we collect from Users is personally identifiable, it may be associated with personally identifiable information that Users provide us through our Website. If Dealer displays banner ads on the Website, these cookies may be used to collect and build anonymous behavioral profiles by advertising companies to deliver targeted ads and tracking referrals.
How We Use Information
Dealer and its trusted affiliates, independent contractors, and business partners may use personally identifiable information collected through the Website to contact Users regarding products and services, and otherwise to enhance Users’ experiences with Dealer and such affiliates, independent contractors, and business partners. Dealer may also use information collected through our Website for research regarding the effectiveness of the Website and the marketing, advertising and sales efforts of Dealer, its trusted affiliates, independent contractors and business partners.
Disclosure of Information
Dealer may disclose information collected from Users to trusted affiliates, independent contractors, and business partners who will use the information for the purposes outlined above. We may also disclose aggregate, anonymous data based on information collected from Users to investors and potential partners. Finally, we may transfer information collected from Users in connection with a sale of Dealer’s business.
Dealer also reserves the right to disclose information if: (1) the disclosure is necessary or useful to our provision of services; (2) we believe in good faith the disclosure is required by law (such as a search warrant, subpoena or court order); (3) we believe in good faith the disclosure is necessary to protect our rights, interests, or property; or (4) we are acting in good faith to protect an individual’s personal safety.
Your California Privacy Rights
Under California’s “Shine the Light” law, California residents who provide personal information in obtaining products or services for personal, family, or household use are entitled to request and obtain from us once a calendar year information about the customer information we shared, if any, with other businesses for their own direct marketing uses. If applicable, this information would include the categories of customer information and the names and addresses of those businesses with which we shared customer information for the immediately prior calendar year (e.g., requests made in 2013 will receive information regarding 2012 sharing activities).
To obtain this information on behalf of Dealer, please send an email message to with “Request for California Privacy Information” on the subject line and in the body of your message. We will provide the requested information to you at your e-mail address in response.
Updating Your Information
It is important that we keep the most accurate, up-to-date information about you in our records. Therefore, if you believe that our records contain information that needs to be updated, you can email us at to correct or update your contact information.
Dealer is not designed to attract individuals under the age of 18. In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect or store any personal information, even in aggregate, about children under the age of 13. If we discover we have received any information from a child under the age of 13 in violation of this policy, we will delete that information immediately. If you believe that Dealer has any information from or about anyone under the age of 13, please contact us at the contact points specified below.